stories to support brands

There’s something important missing in the way most companies go about refreshing and repositioning their brands.

On the one hand there are brand models. They may be reassuring for top managers but come across as abstract and theoretical to pretty well everyone else. On the other there are clever headlines, graphics, brand books and guidelines that represent the outcome.

For too many of those involved with the brand in question, it’s a matter of: What has all this got to do with me?

Stories can provide the vital link. They are about lived experience. They enable people to understand what your brand stands for and give them a way of talking about it with clarity and conviction. What’s more, they bond groups and help create a shared culture. We can help you with whole projects or smaller interventions. In particular we can work with you to:

• Find the stories that will bring your brand to life.
• Put the stories to work in a variety of contexts.

These days everyone seems to be using the same brand models. The reaction to presentations and brochures about brand keys, brand value propositions, brand essence and the like is all too predictable.

photograph by dj badly