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Wednesday, April 28, 2004

Telling Tales: Oral Storytelling as an Effective Way to Capitalise Knowledge Assets
April 28, 2004

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This griffin, one of a pair I bought as a gift for myself, with a small inheritance, sits in my bedroom now. The other sits with Steph, whose contribution to Sparknow's thinking has been so immense. They used to prop open the Sparknow front door.

Authors: Stephanie Colton, Victoria Ward with contributions from Claudine Arnold, Paul Corney and Carol Russell Spring 2004

I see that when we wrote this we were fumbling around for something we are still fumbling around for, which is how to explain knowledge transfer as a slowing down, not a speeding up, in fast, demanding capitalist contexts. The idea of story as a capitalisation of something is uneasy at best. I see that we were rightly very keen on Jeremy Rifkin at the time (the Age of Access, with it’s proposal that we move away from ownership to other forms of wealth).

I’d like to marry Rifkin to Lewis Hyde if I were rewriting it now. His marvellous “The Gift” has greatly helped me disentangle thinking about what parts of an exchange are commercial and what parts are a gift for which it is impossible to pay in money. I think this goes to the heart of knowledge transfer, a knowledge economy, and the role of narrative and story in creating the necessary flow for both, whether that flow gets paid for or not.