Victoria Ward | founding partner

I founded Sparknow in 1997 after a 16-year career in the City.

My ambition in doing so was to establish a network of individuals committed to principles of trust, honesty, warmth, mutuality and skills exchange as the basis for doing great and, where possible, ground-breaking work.

For the last 15 years, since starting work in knowledge management and narrative, I have explored ways to shift story systems and cultures in all kinds of organizations. My main areas of interest and expertise are research, the design of change programmes, and narrative enquiry. I have published on narrative, knowledge transfer, knowledge & change management and am an external examiner in knowledge management for the College of Estate Management.

I have been involved in one way or another with almost all of Sparknow’s clients. Prior to Sparknow I ran research at the UK Futures Exchange before joining NatWest Markets, an investment bank, to head up their futures business. I subsequently became Chief Operating Officer, Capital Markets and Chief Knowledge Officer, NatWest Markets.

I was the first member of the LIFFE executive to be voted onto the Board, and did a term on the board of the FOA as well as being an early member of the FTSE Steering Committee and serving a term on the Financial Services Tribunal..

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