Victoria Ward | founding partner

I founded Sparknow in 1997 out of a knowledge management programme at an investment bank and 16 years in exchanges, clearing, trading and operational risk.

I’ve worked both in management roles and as a senior consultant, facilitator and advisor. I’m at my best designing change, engagement and research programmes collaboratively with others and applying narrative methods to complex cultural challenges to find sustainable solutions.

I founded Sparknow to work at the cutting edge of narrative approaches to shifting organizational culture. For me, that’s always been a marriage of narrative and analysis, rigour and imagination, attention both to process and to results, and I try to thread that through everything I do.

As important as the engagement with clients to deliver value, and with colleagues around the world working in organizational storytelling to find the front edge of thinking, is the day to day aim to work together to find a co-operative, mutual, challenging and reciprocal way of being at work in the world together.

From 1981, when I started work (on the day Sadat was shot - a nicely memorable Reuters newsflash on day one) to 1997 my experience is in hands-on business and risk management, research and product development and knowledge management.

During that time I was the first member of the LIFFE executive to be voted onto the Board, and did a term on the board of the FOA as well as being an early member of the FTSE Steering Committee and serving a term on the Financial Services Tribunal.

I’ve a degree in languages and art from Selwyn College Cambridge and a certificate in working groups from the Tavistock Institute. I’m on the Visiting Faculty for Cass Business School’s MBA programme, and am a member of the Association of Professional Futurists. My spare time is spent playing enthusiastic but only modestly competent chamber music on the oboe and cor anglais.

Victoria’s full bio

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